Publisher and Power Point are great programs for creating flyers for clients who are not high-end clients. These flyers require a decent amount of time on your part, but all they cost is the paper they are printed on. Once you create a flyer in these programs, use it as your template for future properties. You can give a long in depth description or use bullet points to accentuate the main features of the home. These easy flyers can be used for single family, condo and co-op alike and can be an opportunity to begin branding yourself. Use a low gloss paper for a better quality look.
Xpress Docs: If you have a high-end client, you may want to consider doing something a little more classy and better quality. Xpress Docs is an online brochure creator that allows you to add up to 10 pictures in a one page, double sided or folding brochure that will be delivered to you NEXT DAY! The quality is great and you have the option of a matte or high gloss finish. There are 4 different templates to choose from and each template consists of many different options. There are Postcards as well, in case you want to send out info to your farm about a listing in their neighborhood.
There are many other places you can locate flyer templates, like our office intranet! Under docs is a marketing folder where you will find 7 flyer templates to choose from! Anypresentations newsletter has a flyer creator. Some single property websites, such as Agency Logic also offer flyers and email flyers as part of the single propery website package. You can find flyer templates in Top Producer. VLS has an option for emailing and printing flyer of your properties from their site.
So, now you know where to go to begin creating your flyers. Post them wherever you can; use brochure boxes outside the home. Email them around to your sphere of influence. Leave them at the home for showings. Keep a stack for those who attend you open house. Use an old flyer at a listing appoitnment to demonstrate the kind of work you provide to your clients.
Most importantly, what do you include and what do you omit? Include enough info to get the customer interested enough to want to know more and SEE more. Entice them enough to set up an appointment with you to view the home. And if they don't like this particular propery, you've just given yourself the opportunity to gain a buyer client! It's that easy! don't put the price on your flyers. Not only will the flyer run the risk of having the wrong price due to a reduction (which will be an expensive loss if you used an outside service), but the customer be less inclined to contact you to get some more information. Turn those customers into clients and watch your business grow!